Wednesday, August 26, 2009

Finer shades of advertising

This is genius. It is hard to understand the real meaning of these advertisings if you are not familiar with the concept. You change after watching them, associating finer shades of basic values with the brand. It is all very ambiguous, very delicate. Never direct or overbearing. Leaving things, not finishing, giving space for interpretation. Yet it all brings you back to some core values shared by an idea.
It is as close to luxury as one can get. Yet the bags lose their meaning for social diversification in Japan and instead become a symbol of counter-downward mobility, meaning the loss of an alternative style that allows you to downscale. Changed recently, in 2008. Aspects still remaining.

No comments:

Post a Comment