What a difference two years make ...

2.5 years ago we asked students and young professionals age 18-25 what models they look up to (akogare) and idolize. Strongly linked to magazine readership, often associated with magazines (such as Hasegawa Jun with Glamorous or Kiko-Chan with Nylon and Vogue Girl), the popularity of models is a clear indicator of market trends and changes in the main narratives. In the year 2005, Ebihara Yuri would have lead this statistic, as the epitome of the royal road to mote-kei, the queen of CanCam.

These years, the time of the Post-Gyaru style and celebrity fashion, Topshop and American Apparel, we see a completely different landscape. Without further comment we publish two statistics, one from 2,5 years ago, one from 2 months ago. Next week I want to comment myself on these results, until then I will let the numbers speak, bias included.