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Luxury marketing in Japan
Tuesday, February 23, 2010
Brand Survey discussion
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advertising
Agenda Inc.
amount of social choices
art
brand perception
bubble economy
CGM
Chinese market
club marketing
commodification of luxury
communication chain
complexity of the luxury message
concierge services
consumer level
consumption level
CRV
CSR
cultural consumption
cultural creatives
customer acquisition
customer retention
declining birth rates
declining luxury
demographic changes
distant networks
division of labour
english ability
event marketing
events for luxury brands
fashion magazines
fashion talk
gender division
gender roles
gucci
HNWI database
HNWI marketing
HNWI survey
income gap
informed consumption
Interview
Japanese fashion
Japanese luxury
Japanese luxury marketing
Japanese retail
japanese universities
Jean Baudrillard
kakusashakai
language barrier
leapfrogging
lifestyle paths
lifestyle shopping
LOHAS
Louis Vuitton
luxury
luxury consumption
luxury marketing
luxury marketing japan
luxury report
marketing environment
marketing research
mass consumption
McKinsey
mote-kei
network hubs
new breed
new combinations
new luxury
new rich
normative influence
nuclear family
opinion leaders
personal contact
Pierre Bourdieu
post-gyaru
postmodernism
push and pull
references
rich marketing
Robert K. Merton
segmented masses
SNS
social dynamics
social dysfunctions
social filter function
social gratification
social mobility
social order
SRC
student survey
sub-cultures
survey lottery
trading-up
trickling-down
ViVi
word of mouth
Structure of working paper: "Luxury Marketing in Japan"
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