The Japan Research Project

The question why it is so difficult to get reliable data on marketing issues in the Japanese context is not answered to a satisfying extent in the literature. This is actually part of the problemthat I try to explain with this approach. I try to propose a model that will give marketing departments in Europe a different perspective on the way they form their own marketing decisions in the context of the Japanese luxury market. The model does try to give an explanation that will make it easier to understand where exactly the problem lies and further tries to offer possible ways to correct the problematic approach taken by many European and American companies.

The model is still under construction. I will publish more as a follow up. Until then my chaotic notes should be sufficient (or not).