Shopping districts for HNWIs - visualized

Shopping districts of HNWIs, n=97

HNWIs in Japan show very distinct shopping patterns when it comes to choices of shopping districts. We have visualized the results from our HNWI survey executed among 97 HNWIs and show the difference to young consumers from elite universities. What surprised even us is the prominence of Daikanyama among HNWIs, with 26% shopping in that district, reaching the level of Roppongi Hills and Midtown. The very bad image that Shinjuku commands among HNWIs was confirmed by our statistics.

Shopping districts of female university students of Elite
private universities (Keio, Waseda), 18-25 years, n=342